'Landscape review’ of the development of digital media in your sector, encompassing e-commerce, digital marketing, social media use and market trends, based on published research

A quantitative survey of your existing customers (subject to their GDPR status) to profile their use of digital media amongst other psychographic and behavioural datapoints, and examine their level of brand engagement and factors affecting purchase and use

A quantitative survey of the wider range of consumers in your market, particularly those aware non-purchasers of your products

Desk-based evaluation of your and your competitors’ digital offerings

A strategic analysis and presentation of the programme findings with recommendations on your digital development plan

Qualitative research to evaluate brand perceptions, motivations to purchase and unmet needs of target market customers

A quantitative survey of target market customers to assess the steps in their pathway to purchase, highlighting touchpoints, media and hooks for guiding maximum success

A strategic analysis and presentation of the programme findings with recommendations on amplifying focus on key touchpoints to maximise your brand’s success in the customer journey

Advertising pre-launch evaluation; using qualitative research to review concepts, messaging, storyboards, slogans, logos, mood presentations

Pre-post campaign surveys among core target market customers to benchmark brand engagement measures (including competitor ad recall) and post-campaign tracking

A strategic analysis and presentation of the programme findings with recommendations for future campaign evolutions

You may choose to undertake this programme as a single, one-off unit, or as a monthly/ quarterly programme to track your campaigns over time, depending on your campaign planning.

A market profile study, using desk research into competitor company/ brand profiles, market shares and trends, concentrating on growth sectors, market gaps, innovation, multi-national company participation and start-up activity

Brand presentations in the marketplace which evaluate competitor offerings

Qualitative research to assess your product concept with consumers

Placement/ product testing research via a community study, run over several weeks

A quantitative post-launch survey the measure brand engagement

A strategic analysis and presentation of the programme findings with recommendations on market entry strategy